Duroflex, a mattress company, announced on June 26 the unveiling of a life-size CGI statue of Indian cricket star Virat Kohli at Times Square through a tweet on X. The tweet, which included a video of the unveiling, quickly went viral, drawing the attention of cricket fans worldwide. The statue was revealed as India secured a spot in the T20 World Cup 2024 semifinals. Under the captaincy of Rohit Sharma, India is set to play against England on June 27.
In the past decade, Kohli has solidified his reputation as one of cricket’s greatest players, a sentiment echoed by fans and cricket enthusiasts around the world. Fans praised him in the comments, calling him the "GOAT" (Greatest of All Time) and celebrating his international recognition.
A user named Sagar Lohatkar commented on X, "Virat Kohli's larger-than-life statue unveiled at Times Square! Going global, making history."
There are also speculations in the cricket community about the possible retirement of former Indian captain Virat Kohli and current captain Rohit Sharma from the international T20 format after this World Cup. In May 2023, Duroflex teamed up with Kohli to promote the importance of quality sleep for maintaining a healthy lifestyle, marking his new role as the brand ambassador.
The partnership was officially announced at a press conference with Mathew Chandy, Duroflex's CMD and Sleep Evangelist, and Mohanraj J., Duroflex's CEO. The leaders expressed their excitement about the collaboration and its potential impact on raising public awareness about the benefits of quality sleep.
Reacting to the statue unveiling, another user said, “Huge respect for Virat and his achievements for India. But the reality is India has not won any ICC tournament in a decade. We are often misled to focus on individual players rather than the team as a whole."
Overall, the announcement has sparked a wide range of reactions and discussions among cricket fans and the general public.
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